Role: Performance Marketing Lead
Salary: 12.00-15.00 Lacs
Experience: 4.00-6.00 Years
Location: Gurgaon
Education: Graduation
Industry: Ecommerce
Skills Required: Data Analysis, Experience with Google or Meta Platform, Performance Marketing, Paid Media Campaign Management (large-scale)
About the Role:-
We are looking for a highly driven and analytical Performance Marketing Lead to own and scale our paid marketing efforts across Meta, Google, and other performance channels. This role requires a strategic thinker with a strong bias for execution, who can deliver measurable results, optimize campaigns for ROI, and drive sustainable growth for the brand.
Key Responsibilities:-
- Lead the planning, execution, and optimization of paid campaigns across Meta, Google, and other relevant channels.
- Manage marketing budgets effectively while monitoring key KPIs (CAC, ROAS, CTR, CR) and reporting performance metrics regularly.
- Continuously test and refine ad creatives, audiences, ad placements, and bidding strategies to maximize impact.
- Analyze campaign performance using tools such as GA4, Meta Ads Manager, and attribution platforms.
- Partner with creative and content teams to develop high-performing ad assets.
- Collaborate cross-functionally with retention, product, and design teams to optimize the full-funnel experience, including landing pages.
What We’re Looking For :-
- 4–6 years of experience in performance marketing, ideally in a high-growth D2C, e-commerce, or start-up environment.
- Proven expertise in managing large-scale paid media campaigns across Meta and Google Ads (experience with additional platforms is a plus).
- Strong analytical mindset with deep knowledge of attribution models, customer acquisition, and conversion funnels.
- A creative and collaborative approach to working with design and content teams.
Mandatory Criteria :
● Candidate must have at least 4 years of experience in core Performance Marketing.
● Candidates from D2C, e-commerce or FMCG industry are only applicable.
● Candidate should have handled large-scale paid media campaigns across Meta and Google Ads (experience with additional platforms is a plus).
● Candidate should have managed Marketing budgets effectively while monitoring key KPIs (CAC, ROAS, CTR, CR) and reporting performance metrics regularly
● Candidate should have handled the budget of campaigns in Crores.
● Candidate should have expertise in using tools such as GA4, Meta Ads Manager, and attribution platforms etc.
● Looking for Immediate Joiners to 30 days of Notice period candidates.
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