Job Title: Chief Marketing Officer
Salary: 40-60 LPA
Experience: 15-20 yrs
Location: Mumbai
Education: Graduation
Industry: Education
Skills Required: Marketing Strategy & Brand Management, Digital & Performance Marketing, Admissions & Funnel-led Growth Marketing, Budgeting, ROI Analysis & Marketing Analytics, Integrated Campaign Planning (ATL / BTL / Digital)
Job Description
Role Purpose
We are hiring for this role for our prestigious client.
The Chief Marketing Officer will be responsible for defining, leading, and executing the integrated marketing vision for all brands under the umbrella Organization, ensuring measurable growth in admissions, enrollments, brand equity, and long-term enterprise value.
The role demands strategic leadership across digital, social, traditional, performance, partnerships, and emerging marketing channels, with strong ROI discipline, people leadership, and agency governance.
Brand Portfolio Scope
The role will oversee marketing strategy and execution for:
All the brands
KEY RESPONSIBILITIES
1. Strategic Role
- Define and drive the Group Marketing Strategy aligned to short-term growth and long-term brand vision.
- Establish distinct brand architectures, positioning, and value propositions across preschool, K-12, IB, higher education, test prep, and creative education segments.
- Lead admissions-linked marketing strategy, ensuring strong funnel health across awareness, lead generation, conversion, and retention.
- Drive digital-first transformation, including performance marketing, SEO/SEM, social media, content, CRM-led campaigns, and marketing automation.
- Oversee integrated marketing planning across digital, social, ATL, BTL, PR, partnerships, events, and experiential marketing.
- Build and own annual and multi-year marketing roadmaps, budgets, and growth plans for each brand.
- Leverage consumer insights, data analytics, and market intelligence to guide strategic decisions.
- Champion innovation in marketing, exploring new platforms, formats, and partnerships relevant to education consumers.
2. Administrative & Governance Responsibilities
- Own and control marketing budgets across all brands, ensuring fiscal discipline and optimal allocation.
- Establish standard operating frameworks for campaign approvals, agency onboarding, brand compliance, and vendor governance.
- Ensure brand consistency, IP protection, and statutory compliance across all communication.
- Implement robust marketing MIS, dashboards, and review mechanisms at brand and group levels.
- Drive process efficiency across campaign execution, content approvals, vendor payments, and performance reporting.
- Ensure documentation, audits, and compliance align with corporate governance standards.
3. People Management & Leadership
- Build, lead, and mentor high-performing brand-wise marketing teams, including Digital, Content, Social Media, Performance, PR, Design, and Regional Marketing.
- Create clear role charters, KRAs, and performance metrics for each brand and function.
- Develop leadership depth through succession planning and capability building.
- Foster a culture of ownership, accountability, collaboration, and data-driven decision-making.
- Drive talent reviews, performance evaluations, and skill-upgradation aligned to evolving marketing needs.
4. Stakeholder Management & ROI Accountability
- Partner closely with CEO, Business Heads, School Leadership, Admissions, Sales, Finance, and Operations to align marketing with business outcomes.
- Manage and govern external agencies (digital, creative, media, PR, performance, research), ensuring value delivery.
- Present clear ROI-linked marketing performance reports to Management and Board.
- Ensure every marketing intervention has defined objectives, success metrics, and post-campaign ROI evaluation.
- Act as a strategic advisor to business leaders on brand investments, market expansion, and growth priorities.
FUNCTIONAL COMPETENCIES
- Enterprise-level Marketing Strategy & Brand Management
- Digital & Performance Marketing (Paid Media, SEO, Social, CRM)
- Admissions & Funnel-led Growth Marketing
- Budgeting, ROI Analysis & Marketing Analytics
- Agency Management & Vendor Governance
- Market Research & Consumer Insights
- Integrated Campaign Planning (ATL / BTL / Digital)
- Education Sector Marketing (K-12, Preschool, IB, Higher Ed preferred)
BEHAVIORAL COMPETENCIES
- Strategic & systems thinker with strong business acumen
- Outcome-driven with high accountability orientation
- Influential leader capable of driving alignment across diverse stakeholders
- Strong executive presence and communication skills
- Ability to operate in complex, multi-brand, multi-market environments
- Resilient, agile, and comfortable with scale and ambiguity
- Ethical, governance-oriented, and process disciplined
QUALIFICATIONS & EXPERIENCE
Experience: 15–20 years of progressive marketing leadership experience (Education sector experience strongly preferred; multi-brand exposure essential)
Qualification: Post-Graduate degree – MBA / MMS / Master’s Diploma in Marketing or equivalent
Mandatory Criteria
- Minimum 15 years of hands-on experience in marketing leadership roles within the K-12 education sector.
- Proven track record of managing marketing budgets exceeding $2 million annually across multiple brands.
- Master's degree in Marketing, Business Administration, or a related field from an accredited institution.
- Demonstrated experience in developing and executing integrated marketing strategies across digital, social, and traditional channels.
- Experience leading a marketing team of at least 10 members in a complex organizational structure.
- Strong expertise in performance marketing with measurable outcomes in admissions and enrolment growth.
- Proficient in marketing analytics and ROI analysis, with a history of using data to drive strategic decisions.
