Job Title: Google & Meta Ads Specialist
Salary: 7-10 LPA
Experience: 3-5 yrs
Location: Gurgaon
Education: Graduation
Industry: Advertising & Creative Agencies, Performance Marketing,
Skills Required: Meta & Google Ads Expertise
Job Description
About the Role
We are seeking a Google & Meta Ads Specialist with a focus on the Forex and Crypto segments to join our fast-growing digital advertising agency based in Gurugram. This full-time, on-site role is pivotal in planning, executing, and optimizing performance marketing campaigns for our clients. You will have the opportunity to work in a dynamic and ROI-driven environment, driving measurable business outcomes while enjoying direct ownership of budgets and campaign performance.
Key Responsibilities
- Plan, execute, and optimize Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube, Discovery) campaigns specifically for Forex and Crypto clients.
- Handle daily campaign optimization, A/B testing, audience segmentation, and conversion tracking to maximize ROI.
- Work on landing page conversion rate optimization (CRO), provide creative feedback, and manage pixel/postback integrations using Google Tag Manager and API conversions.
- Create and monitor ad funnels for lead generation (Click → Lead → FTD) to ensure effective customer journeys.
- Analyze and report on campaign performance using tools like Google Analytics, Meta Business Suite, and Looker Studio.
- Stay updated with advertising policy changes in the Financial/Crypto segment and ensure all campaigns comply with these regulations.
- Collaborate closely with design and strategy teams to ideate and refine high-performing creatives and ad copies.
- Manage monthly budgets ranging from ₹20–50 lakh, ensuring effective spend allocation and performance tracking.
Requirements
- Minimum of 3+ years of experience managing Meta and Google Ads campaigns within the Forex and Crypto sectors.
- Strong understanding of advertising policies and compliance requirements for financial promotions.
- Hands-on expertise in CPC, CPM, CPA, and ROAS optimization strategies.
- In-depth knowledge of pixels, S2S tracking, CRM postbacks, and campaign attribution models.
- Analytical and data-driven mindset with proficiency in Google Sheets/Excel for performance reporting.
- Excellent communication and presentation skills.
Nice to Have
- Certification in Google Ads or Meta Blueprint.
- Experience in managing large-scale budgets and campaigns with global reach.
- Familiarity with the latest trends and best practices in digital marketing and advertising.
- What We Offer
- Opportunity to work with global Forex and Crypto brands.
- Be part of a fast-scaling, performance-driven digital agency.
- Real ownership of campaigns with exposure to large-scale budgets and global ad ecosystems.
What you get
- 5-day work week with flexible hours, paid time off, and holidays.
- Access to cutting-edge ad tools, learning opportunities, and a fast-track growth culture.
- A vibrant, collaborative, and growth-oriented work environment.
Mandatory Criteria:
- Must have hands on experience with Google and Meta Ads
- Should have expertise with end to end campaign management
- Should have worked on Higher budgets (20-50 lakhs per campaign)
- Should have explored Forex and crypto campaigns
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