Role: Senior SEO & ASO Associate
Salary: 10.00-13.00 Lac
Experience: 3.00-5.00 Years
Location: Gurgaon
Education: Graduation
Industry: Tours and travels
Skills Required: ASO for Play Store & App Store, LLM/AI-driven SEO, App Store Algorithm & Mobile User Behaviour, Basic HTML/CSS/JavaScript, Content Strategy (SEO + ASO)
About the Company:-
Founded in 2019, Our Client is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for our supply partners. We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure.
Compensation:-
Overview: We are looking for an experienced SEO, AI SEO & ASO Executive to manage and improve our website’s search engine rankings and optimize our mobile app presence in app stores. The ideal candidate will be responsible for on-page and off-page SEO, keyword research, technical SEO, and App Store Optimization (ASO) strategies to maximize visibility and downloads..
What you will do:-
Search Engine Optimization (SEO):-
● Develop and execute on-page and off-page SEO strategies.
● Perform keyword research to identify growth opportunities.
● Optimize website content, meta tags, headings, and URLs for higher rankings.
● Improve site structure, mobile responsiveness, and page speed.
● Conduct competitor analysis to identify strengths and gaps.
● Build high-quality backlinks and manage link-building strategies.
● Track and analyze website performance using Google Analytics, Search Console, and other SEO tools.
● Work with developers to ensure technical SEO best practices are followed.
● Create and implement a content strategy aligned with SEO goals.
App Store Optimization (ASO):-
● Optimize app titles, descriptions, keywords, screenshots, and videos for Google Play Store & Apple App Store.
● Conduct app keyword research and competitor analysis.
● Work with designers and developers to improve app UI/UX for better engagement.
● Monitor app store rankings and optimize listings for better visibility.
● Track user reviews, ratings, and feedback to improve app store reputation.
● Collaborate with marketing teams to implement ASO-driven paid campaigns.
● Analyze ASO performance metrics and make data-driven improvements.
What we are looking for:-
● Proven experience in SEO, LLM & ASO with a track record of success.
● 4-6 years of relevant experience in SEO, LLM & ASO
● Strong knowledge of Google Analytics, Search Console, Ahrefs, SEMrush, Moz, and other SEO tools.
● Experience with app store algorithms, keyword optimization, and mobile user behavior.
● Familiarity with HTML, CSS, JavaScript, and website optimization techniques.
● Understanding of content marketing strategies for SEO and ASO.
● Strong analytical and problem-solving skills.
● Ability to stay updated with the latest SEO & ASO trends and algorithm changes.
● Excellent communication and reporting skills.
Mandatory Criteria :
● Strong knowledge of Google Analytics, Search Console, Ahrefs, SEMrush, Moz, and other SEO tools.
● Solid understanding of content marketing strategies for both SEO and ASO.
● Hands-on experience with app store algorithms, keyword optimization, and mobile user behavior.
● Familiarity with HTML, CSS, JavaScript , and overall website optimization techniques.
Mail your profile to: hr@suficonsulting.com
Apply Now: https://forms.gle/K7mUCmPxaK5t2Fkt6
Website: www.suficonsulting.com
LinkedIn: https://www.linkedin.com/in/suficonsultancy/
Facebook: https://www.facebook.com/Suficonsultancy
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