Job Title: Social Media Manager
Salary: 8.00-10.00 Lac
Experience: 4.00-8.00 Years
Location: Chennai
Education: Graduation
Industry: Apparel
Skills Required: Social Media Strategy & Content Creation, Fashion Trend Awareness & Styling Knowledge, Influencer Marketing & Community Engagement, Proficiency in Social Media & Design Tools
About :
Our Client is an Apparel industry giant, we believe fashion is more than just clothing — it’s a statement of style, empowerment, and individuality. As a leading women's apparel brand, we are expanding our digital presence and looking for a creative, passionate, and fashion-savvy Social Media Executive to join our growing team.
Develop, implement, and manage social media strategies to enhance brand presence across platforms (Instagram, Facebook, LinkedIn, etc.).
Create engaging, fashion-forward content tailored to women's apparel audiences —including posts, reels, stories, and videos.
Work closely with the design, visual merchandising, and marketing teams to ensure brand consistency.
Monitor, analyze, and report on social media performance (engagement rates, follower growth, traffic conversion, etc.).
Stay updated with the latest fashion trends, platform updates, and social media best practices.
Build relationships with influencers, stylists, and fashion communities to boost brand visibility.
Handle community management — responding to comments, DMs, and engaging with the online audience.
4–8 years of social media experience, preferably in the fashion/women's apparel industry.
Strong understanding of women's fashion, styling, and retail trends.
Proficiency in social media management tools and basic graphic design skills (Canva, Photoshop preferred).
Excellent communication, writing, and storytelling skills.
Highly creative with an eye for aesthetics, fashion sensibility, and attention to detail.
Ability to multitask and meet deadlines in a fast-paced environment.
Experience with influencer marketing campaigns.
Basic video editing skills (for Reels/short-form content).
Fashion blogging, styling, or personal brand presence.
Key Responsibilities:
Develop, implement, and manage social media strategies to enhance brand presence across platforms (Instagram, Facebook, LinkedIn, etc.).
Create engaging, fashion-forward content tailored to women's apparel audiences —including posts, reels, stories, and videos.
Work closely with the design, visual merchandising, and marketing teams to ensure brand consistency.
Monitor, analyze, and report on social media performance (engagement rates, follower growth, traffic conversion, etc.).
Stay updated with the latest fashion trends, platform updates, and social media best practices.
Build relationships with influencers, stylists, and fashion communities to boost brand visibility.
Handle community management — responding to comments, DMs, and engaging with the online audience.
Requirements:
4–8 years of social media experience, preferably in the fashion/women's apparel industry.
Strong understanding of women's fashion, styling, and retail trends.
Proficiency in social media management tools and basic graphic design skills (Canva, Photoshop preferred).
Excellent communication, writing, and storytelling skills.
Highly creative with an eye for aesthetics, fashion sensibility, and attention to detail.
Ability to multitask and meet deadlines in a fast-paced environment.
Skills:
Experience with influencer marketing campaigns.
Basic video editing skills (for Reels/short-form content).
Fashion blogging, styling, or personal brand presence.
Mandatory Criteria :
- Need candidate from Women's Apparel / Fashion Retail industry Only.
- Location -: Need candidates from 1st preference Chennai, then Bangalore ONLY
- Education Qualification -: Should be graduated in Marketing, Digital Marketing, Marketing communication or in any relevant degree only.
- Candidate must have 4+ years of social media management experience, preferably in the Fashion / Women's apparel industry.
- Candidate should have strong knowledge of Women's fashion, Styling, and retail trends.
- Candidate will be handling some shoots of the company, coordinating with the team regarding Outfits and all, so she must be Highly creative with an eye for aesthetics and fashion sensibility.
- Candidate must have prior experience in working with mainly on Instagram and Facebook, also meta ads, social media pages handling etc.
- Candidate should have understanding of Basic video editing skills (for Reels/short-form content).
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