Role Lead - Digital Marketing
Industry: Media and entertainmentSalary (Lacs): 15.00-20.00
Exp (Yrs): 10.00-15.00
City: Mumbai
Required Skills:
Proficiency with Digital Marketing Tools (Google Analytics, SEO, Ads platforms),Strong Analytical & Data-Driven Thinking, Excellent Communication & Stakeholder Management, Creative Problem-Solving & Innovation, Basic Web Development/UX Knowledge
Description
Key Responsibilities:
- Oversee Company's digital ecosystem including website, social media channels (50+ branded pages)
- Plan, strategize and execute all digital marketing, including social media, influencers marketing, SEO/SEM, email, and display advertising campaigns.
- Drive revenue through digital product monetization, sponsorship packages, and strategic partnerships while optimizing ROI across initiatives.
- Create network of digital and tech agencies for specific projects. Manage these relationships effectively to ensure high-quality deliverables and cost-efficiency.
- Lead and mentor the digital marketing team while fostering innovation, staying updated with industry trends, and managing external partnerships.
- Design and implement innovative digital products and solutions that can be monetized through client partnerships
- Work closely with the sales team to address digita l queries, provide strategic digital solutions to clients, and participate in client meetings to offer digital expertise to drive revenue growth.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Brainstorm new and creative growth strategies
- Collaborate with internal cross functional teams on multiple campaigns
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies.
- Provide thought leadership and perspective for adoption where appropriate.
Key Requirements:
- 10+ years of experience in digital marketing. Agency experience is preferred
- Have a postgraduate degree in Marketing, Business Administration or related field.
- Expert proficiency in digital marketing tools including Google Analytics, Search Console, SEO tools, social media management platforms, and digital advertising platforms (Google/Meta Ads).
- Strong understanding of marketing automation, CRM systems, AI/ML applications, content management systems, email marketing platforms, and basic web development/UX principles
- Excellent communication skills (both verbal and written) with the ability to articulate complex ideas clearly and persuasively.
- Creative solution thinker with a passion for digital innovation.
- Strong analytical skills, data-driven thinking, and a results-oriented approach.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Strategic thinker with strong business acumen and negotiation skills.
- Strong stakeholder management abilities, including experience collaborating effectively with sales teams.
- Adaptable and quick to learn new technologies with an enthusiasm for continuous learning and professional growth.
NOTE:- Candidate should be from Media, Advertisement or Entertainment industry only.
Mandatory Pointers:
Description
Key Responsibilities:
- Oversee Company's digital ecosystem including website, social media channels (50+ branded pages)
- Plan, strategize and execute all digital marketing, including social media, influencers marketing, SEO/SEM, email, and display advertising campaigns.
- Drive revenue through digital product monetization, sponsorship packages, and strategic partnerships while optimizing ROI across initiatives.
- Create network of digital and tech agencies for specific projects. Manage these relationships effectively to ensure high-quality deliverables and cost-efficiency.
- Lead and mentor the digital marketing team while fostering innovation, staying updated with industry trends, and managing external partnerships.
- Design and implement innovative digital products and solutions that can be monetized through client partnerships
- Work closely with the sales team to address digita l queries, provide strategic digital solutions to clients, and participate in client meetings to offer digital expertise to drive revenue growth.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Brainstorm new and creative growth strategies
- Collaborate with internal cross functional teams on multiple campaigns
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies.
- Provide thought leadership and perspective for adoption where appropriate.
Key Requirements:
- 10+ years of experience in digital marketing. Agency experience is preferred
- Have a postgraduate degree in Marketing, Business Administration or related field.
- Expert proficiency in digital marketing tools including Google Analytics, Search Console, SEO tools, social media management platforms, and digital advertising platforms (Google/Meta Ads).
- Strong understanding of marketing automation, CRM systems, AI/ML applications, content management systems, email marketing platforms, and basic web development/UX principles
- Excellent communication skills (both verbal and written) with the ability to articulate complex ideas clearly and persuasively.
- Creative solution thinker with a passion for digital innovation.
- Strong analytical skills, data-driven thinking, and a results-oriented approach.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Strategic thinker with strong business acumen and negotiation skills.
- Strong stakeholder management abilities, including experience collaborating effectively with sales teams.
- Adaptable and quick to learn new technologies with an enthusiasm for continuous learning and professional growth.
NOTE:- Candidate should be from Media, Advertisement or Entertainment industry only.
Mandatory Pointers:
- 10+ years in digital marketing, preferably with agency experience.
- Proficient with digital tools (Google Analytics, SEO, Ads, social media).
- Leadership experience in managing teams and agency relationships.
- Strategic thinking with a focus on revenue generation and ROI.
- Excellent communication skills and stakeholder management experience.
- Strong understanding of marketing automation, CRM systems, AI/ML applications, and email marketing platforms.
- Candidate should be from Media, advertisement or Entertainment industry only.
- Need local candidate from Mumbai and near by location.
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