Role: Sr. Associate Performance Marketing-Meta Ads
Salary: 9.00-11.00 Lac
Experience: 1.00-4.00 years
Location: Gurgaon
Education: B Tech/ BCA
Industry: Tours and travels
Skills Required: Google Analytics, Performance Marketing, Google Ads campaigns, Conversion Campaigns
About the Company:
Founded in 2019, Our Client is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for our supply partners. We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure.
What you will do:
● Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, LinkedIn and other platforms.
● Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
● Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
● Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.
● A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.
● Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
● Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.
What we are looking for:
● Experience: 1 to 4 years of experience in Meta Ads campaign management.
● Educational Background: Btech/ BCA from Tier 1 institution
● Self-driven and a strong bias for action, fitment in startup culture.
● In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns
● Budget Management: Proven track record of running campaigns with budgets of ₹5 Lakh+ per month.
● Hands-on experience: in Meta Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.
● Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.
● Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.
● Someone who can manage complexity and is good at problem solving with a first-principles approach
Mandatory Criteria :
1. 1 to 4 years of experience in Meta Ads campaign management.
2. Should have worked with good agencies
3. Must have Experience with B2C, D2C, fashion, FMCG, or aggregators (e.g., RedBus, AbhiBus)
4. Must have handled a minimum monthly ads budget of ₹5+ lakh.
5. Strong communication skills are important
6. Looking for immediate, 30days or max 45days notice period candidates or either they have buyout option.